Yednekachew Seleshi is a third-generation coffee producer. Yednekachew has come together with 240 local smallholder farmers from the region to produce this lot. The farms cultivate local landraces that are naturally processed. 

Yednekachew and his team conduct regular quality control training from hand-picking to transportation, incentivising farmers to bring high-quality red cherries. They also support the local community by providing school materials, sponsoring a football team and offering organic compost to farmers.

The company is a member of Women in Coffee Ethiopia and the International Women’s Coffee Alliance (IWCA). They hold the prestigious Cup of Excellence (COE) 2020 award.